Label Design Contest
I created this concept before realizing the prize included a backpack and patches. So it’s fate I think. The concept is a day in Stanley Park, slowing down and appreciating the beauty of the Earth. I imagine me biking around the park, sitting on a ledge, and discretely drinking a beer out of my backpack. Design features all hand done illustrations. No clip art. 100% by hand and utilizes Adobe fonts to avoid licensing issues.
Stanley Park reminds me of breezy summer afternoons, the sound of geese squawking, skateboarders and cyclists whizzing by, towering totem poles, the salty smell of the ocean and the warmth of the setting sun. This fondness reminds me that wonderful places such as Stanley Park need to be protected and cared for at all times and that Earth Day should be celebrated each and every day.
I am an Emily Carr Design Student and I thought this contest was a good way to bring the Vancouver community together in a tough time.
I wanted to incorporate the sunset over the water in Stanley Park, the view of the Lionsgate from the sea wall, and the iconic hollow tree itself surrounded by foliage to celebrate Earth Day with fun, bright, retro design!
Earth for earth day, but the ocean, mountains & sun all in 1 place to represent Vancouver and Stanley Park.
Although Stanley Park is an Urban Park, it is still home to many wildlife and plant species. I wanted my design to capture the flora and fauna of Stanley Park, one of the things that bring people into the park. The illustration includes the infamous Stanley Park raccoons, great blue heron, river otter, great horned owl, beaver, Anna’s hummingbird, and coyote, as well as salmonberry, thimbleberry, western red cedar, salal, sword fern and Indian plum!
A funky fun day at Stanley Park, seeing all the sights, is that a sasquatch hiding in the hollow tree?
My submission is about a beautiful day in Stanley Park where I am out on a picnic date with my husband enjoying the moment, watching the sunset, feeling the summer breeze and taking in the Vancouver skyline. Appreciating how wonderful our world is and spreading the wonderful energy of kindness and joy through my art. I showed both sun and rain to showcase that even though any season we can make the most out of every moment, just have fun and enjoy life.
Stanley Park is the best place to contemplate, escape and unwind.
What better way to celebrate Stanley Park Brewing’s love of beer than by local artists passionate paintings of the surrounding areas. Brewers By Nature!
Since moving to Vancouver a couple of years ago to study at UBC, I’ve always enjoyed going to Stanley Park with my parents when they visited the city. We don’t get to spend as much time together because we now live halfway across the world from each other.
On a walk in the park last summer, we came across the nests of the Pacific Great Blue Heron. I chose Heron’s as the centrepiece for my design because of how special they are to the park, the history they have with the trees there and to commemorate the work that the Stanley Park Ecology Society has been doing to protect these species. The Herons are also quite special to me because seeing them in the park helped me relive lots of good memories I had growing up going birdwatching with my Dad.
Behind the heron is the Hollow Tree at Stanley Park, which I chose to include not only because of the name of the larger, but also to combine a key piece of your company and your beer with the Stanley Park Ecology Society.
As for the other details, I’ve added Earth Day 50 on the right side of the label— to remind customers of the importance and uniqueness of our planet and Stanley Park; as well as a little Maple Leaf in the top corner with ‘CA’ within, which aims to remind those around us that Canada has so beautiful places within that we need to continue protecting for all that come after us.
Hello! My submission is showing a map of Stanley Park featuring the Hollow Tree, the beautiful sunset, seawall around the Park (in grey!), Lions Gate Bridge (top left!), Stanley Park Brewery (little box on the left side!) and animals in their natural habitat! Hope you enjoy it! Thanks so much for the opportunity! It’s my first time using this phone app called Assembly and my first attempt at a label using vectors! If you want the labels removed I can send without font! Cheers and can’t wait to drink at your brewery again!
I’ve really felt the need to prioritize nature in my artwork recently. Now more than ever it’s important that we all do our part to fight against climate change. If I can add to the conversation through my artwork then that’s absolutely what I’ll do. The piece “Morning Mist” is a snapshot of the environment I grew up in, cedar groves in the cool morning light, clouds passing through a dew-soaked canopy. I wanted to capture the sense of size, the powerful feeling of a moment alone in an ancient forest.
This is my minimalist and abstract version of Earth Day and Stanley Park.
Since the 90’s, Orcas are being seen more often in the Burrard Inlet channel between Grouse mountain and L Arch and the surrounding Inlet. For Earth Day acknowledgment, this piece inspires hope for climate change. Hope via 3 or more things: rainbow-symbol of hope. Solar panels in my scene on the N shore plus the notion of wind turbines. Hope for clean oceans and healthier sea life, including the Whales, by stopping single-use plastics and addressing the reduction of oil spills on the marine environment and of toxic River wastes.
As a born and bred Vancouverite, I have had the pleasure of experiencing this city’s beautiful outdoors for my entire life. My best memories are from nature — admiring the views, reading in the park and strolling the seawall. No matter the activity, Stanley Park is seemingly always in the background. This iconic landmark captures the essence of this city and the nature that makes it so special. My piece pays homage to this park and to nature in general. Colourful and warm, this label was made to celebrate the earth and its bright-eyed inhabitants.
I wanted to create a design that focused on the hollow tree. The bright background is used to bring some fun colours into the design.
Clean, clever and simple… just the way the earth and beer should be.
I wanted to encapsulate what Earth Day means to me and that’s by expressing love and care towards Stanley Parks’ Red Cedars, which of course includes the famous Hollow Tree! I wanted to create a detailed sketch using only a pencil, which I feel reflects art and nature in its purest form.
I have fallen in love with Vancouver since moving here last year and this felt like a really unique way to express my gratitude for this place, and for Stanley Park, which is my favourite place to visit. I tried to have all elements represented – The Hollow Tree, Earth Day, and Stanley Park and wanted to make a slighter larger statement about how we protect our world.
While the soil-seedling in hand imagery is often represented in Earth Day marketing, I think it also speaks to how we hold the future of our Earth in our hands as well. You’ll see a couple of little sprouts at the bottom of the tree base there to visually represent that.
I thought it was fitting to draw the Hollow Tree, not only because it’s the name of the beer, but because of its history with community and protection. I’m hoping the juxtaposition of a “dead” tree with a new life will highlight the importance of preserving them both.
For the background, I wanted to keep it quite simple to allow breathing room for text and the logo but tried to capture the elements that are iconic – water, trees, mountains. I used the SPB aesthetic to keep a bit of brand consistency, recognition, and continuity present as well.
In my project, I tried to include elements we all know and love about Stanley Park. It is a magical place that brings us closer to nature, every time when we visit it.
I love playing tennis in Stanley Park among the herons and was so excited when Stanley Park Brewing opened for post-game eats and drinks!
This label is paying homage to the iconic Hollow Tree in Stanley Park (just iconic as Stanely Park itself). The Vancouverites love the park and all it has to offer. Biking, walking, enjoying the greenery, watching the stars or the majestic mountains in the North Shore.
Looking up in the big trees is always the best during the rain. Can’t live without an umbrella on the west coast.
My design highlights the beautiful views I’ve experienced while strolling along the seawall.
I wanted to celebrate the many great elements of Stanley Park’s ecological environment – from the huge and diverse range of wildlife found in the forests and on its shores to the magnificent plant life found in its interior. As well as this I wanted to give a subtle nod to the name of the beer, using the knots from the tree surface and of course, this whole scene surrounds the iconic symbol of Earth Day.
I use traditional methods and digital techniques to create my art. The mountains and water are fundamentally Vancouver, but also the perfect symbols to celebrate Earth Day.
50th Anniversary of Earth Day on April 22nd with a limited edition label for your best-selling brewpub beer, Hollow Tree Lager.
The inspiration for my label is Earth tones, showcasing Stanley Park’s Hollow Tree. Stanley Park only allows for cycling inside so this is why there’s a solo bicycle, surrounded by trees and nature.
What happens in Stanley Park when no humans are around? I imagine the animals in the park, living in the sea, land, and air, getting together and parading around the park, having a good time and celebrating a peaceful day on earth.
My label design captures many of the experiences that can be had at Stanley Park with the main focus being the Hollow Tree – the attraction which the lager is named after.
TITLE: NURSE TREE Stanley Park’s iconic Hollow Tree symbolically nurses Mother Earth back to health amidst several of my favourite park vistas. The red-eyed crow subtly reminds us to take care of our fragile planet (in a fun way). I’d drink to that!
This painting is part of my coming book entitled Sirens. The story is a work of fiction in the genre on magical realism. It calls attention for humankind’s ambiguous relationship with our natural environment.
Before I moved to Vancouver, I googled the city and looked at the images, and almost every image I saw was of Stanley Park. Be it bike rides along the Sea Wall shows at the Malkin Bowl, or sunsets at Third Beach, Stanley Park soon became a plan engrained with what I know to be iconic about this city. With the current COVID-19 pandemic situation, I like may others are not able to access Stanley Park. In thinking about creating a can design that epitomizes what Stanley Park is about as well as celebrating Earth Day, it was important to me to highlight what Earth might look like to a lot of us now: something through a window, or through pictures. So here I present you, Stanley Park, through the pictures often taken of it at Stanley Park, like Earth Day, is more than just a memory.
I illustrated Stanley Park and the surrounding Vancouver area in an abstract and fun way by morphing the planet with our park and city. Focusing on Vancouverites enjoying their everyday activities in the park such as biking, skateboarding, dog walking etc. the Earth is brought up to a large scale where the sea wall, evergreen trees and downtown Vancouver are the main points on this planet, to emphasize how this world of ours is beautiful and alive.
My design encompasses everything that Stanley Park has to offer including ocean views, beaches, cycling and walking routes, the aquarium and much more. I love this park, and I’m happy to pay tribute to it and Earth day, to help show Stanley Park Brewing but also Vancouver’s appreciation for it.
Last month I visited Stanley Park for the first time and words cannot describe how amazing and beautiful this place is. In my design, I have included the Hollow Tree as well as things that come to my mind when I think about my explorations there: beautiful sky, distant mountains, bits of the shore, and the coolest resident – a great horned owl.
Created within the theme set before the participating artists, I created a piece that reflects the energy, excitement and possibilities that being outdoors presented. With a nod to the history of the park (the grand Hollow Tree) and a suggestion of the mystery of the future (bright colours and abstract shapes), I wanted to bring together that excited feeling of exploring a new place with the familiarity of the Stanley Park we have been lucky enough to grow up with and will continue to protect and enjoy in the years to come.
Hello! Basing my image more on the name of the beer, I wanted to use a Hollow Tree to be the centrepiece while including the Earth within the Hollow Tree. I wanted to include as much green as possible, with blue, to sort of symbolizing the colours of our earth itself. BC is known for its beauty with nature, and that’s what I went for.
Emma Ireland Shepherd
A symbol of Stanley Park, the Lion’s Gate Bridge lifts the globe up in celebration of nature and our Earth.
I wanted to depict Stanley Park in its natural, mysterious glory during sunset under clear skies. Within the park, I drew people enjoying together the view of the sea and stars that we in Vancouver are fortunate to experience, as long as it isn’t raining. I also included small details for the viewer to discover as they look, such as a tiny Siwash Rock, a constellation in the sky, and various animals hiding in the woods.
Inspired by the hollow tree, the views and colours of Vancouver, and the active and optimistic attitude we’re showing. Everyone is adapting to a new life within their own hollow tree, and the place we live helps to support everyone.
I was inspired by the beer’s namesake (the hollow tree) as well as golden hour when the sun lights up the trees and turns everything hazy and yellow, which to me stands out as a quintessential summertime-in-the-woods experience. The seven rocks inside the hollow tree represent the seven sisters, which is one of my favourite stories about Stanley Park.
Normally I would do this type of thing digitally, but hand drew this and scanned it for a more organic feel. I remember going to the park with my aunt and uncle as a wee lad and feeding peanuts to the squirrels. Those memories were an inspiration for this, replacing the peanuts for a hop. Hope you enjoy.
I’ll speak briefly. I designed it with a watercolour feel rather than a dark colour. It focused on green and used a light blue to emphasize water. The typography was unified into black so that the focus could go to the poster. I did this for the first time in my life.
I went for an authentic Stanley Park view looking out from the sea wall while incorporating the iconic Stanley Park trees as well as an illustration of the earth to celebrate Earth Day. The trees surround the earth’s illustration to highlight Stanley Park’s support for Earth Day.
I wanted to highlight everything that Stanley Park has to offer! I drew individual images to create a bigger pattern of animals, plants and objects that remind me of Stanley Park. I combined nature and human interaction on the label in order to convey the joy the park brings to the community. The colour pallet was chosen to focus on the green abundantly seen in nature and the bright colours of a classic BC sunset. It was also very important to emphasize the Hollow Tree that resides in Stanley Park as it is not only a monument but a piece of Vancouver’s history. The 50th anniversary of Earth Day is something that should be celebrated as we often take our surroundings for granted, something that we all now know in these testing times. Overall this design aims to focus on the details of the environment and feeling one has during the time spent in Stanley Park.
This was a collaboration with my best friend Sophie while we were sitting and drawing in Stanley Park. We were inspired by our hikes through the forest, the creatures we encounter along the sea wall and just the beauty of the park.
Laura Elizabeth Preston
Cherry Blossom. Vancouver is known for its pretty cherry blossom trees all over the city. Wanted to use bright colours to emphasize Earth Day and the beauty that surrounds us. This limited edition beer is in celebration of the unity of us all, Hallow Tree brings people together to recognize a deep-rooted connection between nature and our society.
Lions gate bridge and Siwash Rock!
Hollow trees and stumps are homes and places of shelter for many living things. Just like our galaxy & solar system is the home of our Earth. When we look at Hollow Tree in Stanley Park we are struck with awe and wonder in a similar way when we look up at the night sky. How nature can be so perfectly imperfect. On Earth Day many of us try to reduce the amount of pollution we create & go out and enjoy nature. By shutting off our lights & electronics we are able to enjoy the wonders of the Earth without distractions. We give the Earth our full attention and give ourselves time to admire her beauty; from the Hallow Tree to the night sky.
Inspired by the name of the Lager, I chose to depict the Hollow Tree at the heart of Stanley Park. My favourite thing to do in Stanley Park is wander through the trails amongst the trees. The background was made to resemble a topographic map, but in this case, it can also represent the waves and the mountains that are visible from the park. The colours are inspired by colours you may find while in the park – green trees and plants, blue sky and blue/green ocean.
Paying homage to the Hollow Tree and the incredible forest in Stanley Park. Especially with forest wildfires looming on the horizon, forests and their habitats are one of the major environments to be mindful of on Earth Day.
Its mountains and trees which is kinda like Vancouver, BC.
I wanted to challenge myself to avoid the very generic green and blue for Earth Day, so I came up with this fun new colour scheme. The main focus was the hollow tree that we all see in Stanley Park as a very historical landmark. Added to the backdrop are very subtle icons that represent different ways we can all be environmentally friendly. I had a lot of fun making this piece and challenging myself throughout it as well!
I’m inspired every day by the herons in Stanley Park. As a local resident, not a day goes by without a sighting or a moment to watch their stillness — and I take great delight in gazing up to their nests in the trees.
This is a view of Lost Lagoon. A meditative walk at dusk, enjoying the air.
Hollow Tree Lager
This work was inspired by the literal Hollow Tree. The artwork combined 5 intertwined illustrations of the tree creating shapes that lent themselves to some of the highlights of the world-famous park. They also convene at the centre creating a view from inside said hollow tree (looking up).
I’d write something more eloquent, but be working away at this one … and its thirsty work.
A floral design in my own personal style with Stanley Parks totem pole in middle.
The last time I visited Stanley Park, a coyote crossed my path. It kept its distance, as did I. For a brief moment we locked eyes before it disappeared into the brush. I constantly think of the animals that share this space. I have placed a 50 representing the 50th year in the swirl of the coyote, that lays in a ball, to represent the shape of the Earth.
I wanted to capture the feeling of walking through the forest in Stanley Park at sunset — it’s a beautiful, calming time of day.
The triangles I used throughout the artwork represent puzzle pieces fitting together creating unity and community. I believe everyone unites and comes together to celebrate Earth Day.
I looked at pictures of the Hollow Tree in Stanley Park, and basically drew the outline of the tree and wanted to include a hop, to include an ingredient. Then I just did a double exposure on the template.
Loretta de Wolff & Andres de LosRios
We designed this label to really focus on the celebration of earth, whilst also highlighting Canada and key features of Stanley Park. My partner and I had fun working together to come up with and create the final Idea, as it really made us reflect on what makes Stanley Park so special to us