Job posting:

Digital Marketing Specialist (DMS)

About The Role

The Digital Marketing Specialist will monitor and manage our online platforms, and create content for social media and our e-newsletter that is appropriate and drives measurable results. The DMS will bring up-to-date knowledge about current and emerging social media trends and practices to the role and will be expected to constantly remain abreast of best practices to evolve the role, and offer the best possible online experience.

The DMS will participate in the execution of Stanley Park Brewing’s digital marketing and social plans with a priority focus on digital media, content creation and social media initiatives; and will work closely with the rest of the Marketing team to coordinate the content strategy and develop assets for use across channels & platforms. In addition, the DMS will support specific projects, research and tasks assigned by General Manager and the Management team. This role will contribute to maintaining and enhancing the culture of our organization.

 

Responsibilities
  • Act as a frontline ambassador interacting with customers and fans in real-time on a range of online platforms (including Facebook, Instagram, and website), to tell the story of Stanley Park Brewing & participate in the conversation
  • Ensure our online community is monitored in a timely and ongoing basis to meet expectations in addition to driving engagement within the context of specific guidelines and rules of engagement
  • Oversee the implementation of the Stanley Park Brewing content strategy across the digital ecosystem which requires a close working relationship with the brewing, marketing, and sales teams
  • Intelligently, strategically and effectively create Facebook posts, Instagram posts, Tweets, photos and videos that are appropriate to global wide-ranging customers that engage end-users and generate business results whilst upholding the Stanley Park Brewing brand values and tone of voice
  • Content development, coordination, and deployment of Stanley Park Brewing’s e-newsletter
  • Conceive and execute content outlines and calendars that span the lifecycle of ongoing social-marketing campaigns
  • Use strategic insights to effectively promote content across relevant platforms
  • Create comprehensive and data-driven pre-scheduled or ad-hoc reports
  • Report on media tactics and provide recommendations to further optimize campaigns, and create actionable insights to inform social media strategy
  • Participation in special events, trade shows and other such promotional activities; including evaluating, planning and implementing promotional activities as deemed necessary
  • Conducts additional project coordination and support duties as required

 

Qualifications
  • A University Degree in Marketing, Business, or Communications or equivalent combination of training and experience is an asset
  • 2+ years of experience with online community management, analytics and reporting, social content development and support on social-media strategy;
  • Proven track record of creating and executing successful social marketing, digital marketing programs, and analysis
  • Demonstrated strong knowledge and best practices across a range of social media platforms and management tools; content creation and case studies of successful social-media projects
  • Effective communicator with excellent written and verbal communication skills
  • Experience with photography and videography as well as editing photo’s/video specifically for social media and content creation
  • Highly effective prioritization, multi-tasking and time management skills
  • Well-developed research skills; able to gather, analyze and evaluate a variety of data
  • Highly proficient in Word, PowerPoint, Excel, and Outlook
  • Knowledge and proven skills in Adobe Creative Suite InDesign, Illustrator, Photoshop
  • Experience working with website CMS administration WordPress or similar and basic HTML coding a plus
  • Well organized with the ability to think on their feet, work with a sense of urgency and a proactive approach
  • Poses a “can-do” attitude; always seeking new and innovative strategies and ideas

 

HOURS OF WORK

This is a full-time position with regular office hours from Monday to Friday. However, the nature of this position is such that some additional time with notice may be required and there is a possibility of work on weekends or during the evenings. Some limited travel may be required.

 

COMPENSATION

A competitive compensation package, including salary, benefits and bonus potential.